DO IT SCARED
Greg Bolus running on the road
A World First · 20 Feb 2027

Do It
Scared.

Greg is taking on one of the worlds greatest endurance challenges to create lasting impact for the next generation of South Africa.

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8,500km
Total distance
170days
On the road
~55km/day
Average effort
4legs
Across SA
1runner
Zero precedent
1st
In history
Learners at Calling Academy in their school uniformsCalling Education
THE WHY

Running for a
School.

Every kilometre raises funds to build and open a new school in partnership with Calling Education. Proving that ordinary people, showing up daily, can create extraordinary impact.

Education has the power to change lives but in South Africa, many children are ten steps behind from the moment they're born. Project Do It Scared exists to close that gap.

Learn more→
THE ROUTE

Follow the
Journey

The first run of its kind, each completed leg brings Greg one step closer to the finish - and one step closer to creating lasting impact.

Map of South Africa showing the four legs of the route
THE CONTENT

Built to be
Watched.

A dedicated media crew travels full-time with Greg for all 170 days. Not a highlight reel stitched together after the fact - the story, as it happens.

Daily short-form

1–2 Reels/TikToks cut same-day. ~250+ pieces of content across the journey.

Weekly long-form vlog

~24 episodes recapping each week's terrain, towns, struggles and donor stories.

Full-time crew

Content Lead (drone-licensed) + Reels Specialist, cameras and edit rig on the road.

Live tracking

GPS location feed embedded on the campaign site - watch the dot move in real time.

Greg Bolus running on a mountain trail
Greg Bolus
WHO

Why is Greg
doing this run?

Greg isn't running 8,500 kilometres to prove how far one person can go. He's running to prove what's possible when ordinary people choose to do extraordinary things.

Distance running taught Greg that consistency matters more than talent. That showing up, especially on the hard days, compounds into something remarkable over time. Now he wants to use that lesson for something bigger than himself.

Every kilometre run will help create opportunities for young South Africans who deserve the chance to dream bigger, believe in themselves and build a better future.

This isn't about breaking records. It's about opening doors.

“You should be scared of your dreams. They should make you question yourself. Just start - it doesn't matter how long it takes. Anybody can be a nobody, and still do incredible things.”

- Greg Bolus
PARTNERSHIPS

Open
Categories.

Every category below is open. Cash, product, or in-kind. Title partner is exclusive - the rest, category-exclusive.

Footwear

12–16 pairs across road & trail terrain.

Apparel

Full daily-wear rotation, all conditions.

Nutrition

Daily fuelling for a ~55km/day effort.

Vehicle

Two support vehicles for the full trip.

Tech & Connection

Starlink, GPS, tracking, cameras.

Hospitality

Accommodation along the whole route.

Financial Services

Title-adjacent CSI co-investment.

Medical

On-call support & med kit through 170 days.

Partner for
Impact.

Partner with us
Visibility

Logo placement on gear, vehicles and kit - featured daily.

Storytelling

Your brand woven into the story of a world first.

Media

Inclusion in radio, podcast and news interviews lined up around the campaign.

Community

Athlete guest segments, store activations, meet-ups on the route.

THE CREW
Greg Bolus
Athlete

170 days. One step at a time.

Foolhardy
Agency

Logistics, content, sponsorship, PR.

Crew Lead / Driver
Support

Route, resupply, safety, vehicle.

Media Team
Content

Drone, camera, daily edit rig.

Runner on a gravel path with mountains behind
CONTACT

Get in
Touch.

Let's change lives in South Africa, together

First Name
Email address
Company
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